01
Executive committees
Leadership teams that need external technical judgment when facing structural decisions on infrastructure, data or adoption of artificial intelligence.
Artificial intelligence · Automation · Strategy
Artificial intelligence and automation applied to business. With the judgment of someone who builds and operates it.
Founder of WAzion (250+ organizations in production) and author of NEXO Brain (open-source cognitive architecture). More than twenty-five years building and operating real systems. Direct advisory, no intermediaries, for a small number of organizations each year.
No junior teams. No intermediaries. Personal reply within twenty-four hours.
25+
Years building and operating real systems
250+
Organizations using WAzion in production
2
Own products with AI in active operation
100%
Fully remote engagements
Do any of these sound familiar?
Typical situations where I add value
Some of the most common first conversations with new clients start with one of these sentences. If any of them sound familiar, we should probably talk.
We want to bring artificial intelligence into the company but do not know where to start.
We have tried AI tools but see no real return. We are not sure if the problem is the tool or the approach.
Our operational processes consume too much qualified time without adding differential value.
We want to automate customer support but are concerned about the user experience.
We need an autonomous agent or system that can operate parts of the business without constant intervention.
I have a product idea and need someone with technical judgment to help me frame it properly.
Areas of work
Six engagement formats
Each engagement is structured according to the degree of commitment, time horizon and operational involvement required by the organization.
01
Strategic diagnostic
Structured assessment of current operations and of the potential for automation and applied artificial intelligence. Delivered within one week.
Learn more02
Strategic advisory
Ongoing engagement of three to six months supporting the execution of the strategic decisions identified during the diagnostic.
Learn more03
Process automation
Identification and implementation of automation over processes that concentrate the highest consumption of qualified time without contributing differential value.
Learn more04
Artificial intelligence integration
Design and implementation of artificial intelligence solutions aligned with business objectives under verifiable return criteria.
Learn more05
Mentoring for founders and executives
Biweekly executive counsel for founders, CEOs and senior executives facing high-impact strategic decisions.
Learn more06
Executive and team training
Training programs tailored to sector and role, focused on effective adoption of artificial intelligence and automation in day-to-day operations.
Learn more
How I work
The process, step by step
A simple but demanding method. Every step has a reason to exist and none can be skipped. It is the same process I have been applying to run my own businesses for twenty-five years.
I listen
The first meeting is dedicated entirely to understanding the business. How it makes money, where it loses it, what decisions are pending, what has worked and what has not. No filters, no formalities.
I ask
Questions are the main tool. They are not a technique: they are the way to access information that does not show up in internal reports. I ask until I understand everything.
I find the real problem
In most cases, the problem the client presents is not the real problem. Identifying it is, frequently, half the work. And the most valuable part.
I propose with judgment
Every recommendation comes with the reasoning behind it and an honest estimate of impact and effort. If a client idea makes sense, I help them frame it well. If not, I say so.
I execute what we agreed
The part of the work you entrust to me I own directly. No intermediaries, no subcontracted teams, no delegation. What comes out of here is signed by me.
I measure the results
Every initiative is delivered with a verifiable business indicator agreed upon from the start. If it cannot be measured, it is not delivered. If it can, it is defended with data.
Working principles
Four ideas that shape everything I do
Advisory work does not rest on a method. It rests on a small set of principles that determine what is accepted, what is turned down, and how every decision is made.
01
Understand first, act later
Most failed interventions begin before the problem has been understood. Time spent on analysis is never wasted; time spent executing the wrong thing is.
02
Simple before brilliant
The simplest tool that can solve the problem is always chosen. Artificial intelligence is not always the answer; technical sophistication is not an end in itself.
03
Metrics before opinion
Every initiative is delivered with a verifiable outcome metric. What is not measured is not delivered, and what cannot be defended with data is not professional.
04
Real availability before broad portfolio
A limited number of active engagements per year is the necessary condition for the attention this work demands. Projects that cannot receive direct time are not accepted.
Who it is for
Organizations I work with
Every engagement is different. Three profiles, however, tend to be a natural fit.
02
Founders and CEOs
Senior executives of growth-stage companies looking for a sparring partner with proven experience in hard decisions.
03
Technical leadership
CTOs, product directors and operations leads who need a second perspective before undertaking a major project.
Track record
Own projects in active operation
The projects built first-hand are the practical foundation of the judgment I bring to every client. Both remain in active operation under my direct responsibility.
WAzion
Multi-channel business messaging SaaS platform used by more than two hundred and fifty organizations. Proprietary campaign engine, automatic translation across seven languages, distributed architecture on Node.js and MySQL, native integration with the major instant messaging channels.
Founder and technical lead · wazion.com Visit website
NEXO Brain
Cognitive architecture designed to operate multiple businesses in parallel: long-term semantic memory engine, specialized autonomous agents, continuous learning from interactions and persistent synchronization across environments. Published as open source.
Architect and author · nexo-brain.com Visit website
AI in practice
What I build and operate every day with artificial intelligence
These are not lab projects. They are production systems that manage real operations, make autonomous decisions and learn from every interaction. The experience I bring to each client comes from operating this first-hand.
01
Autonomous agents
NEXO Brain operates specialized agents that manage email, execute scheduled tasks, monitor systems, and make decisions without human intervention. Each agent has persistent memory and learns from its mistakes.
02
Complex process automation
WAzion automates messaging campaigns, translates into seven languages, manages support and sales flows, and coordinates distributed teams. All with a minimal team thanks to internal automation.
03
Long-term semantic memory
NEXO Brain maintains full context across conversations, sessions and environments. It remembers decisions, learns patterns and detects contradictions. It is the solution to the fundamental problem of language models: the lack of continuity.
04
Multi-business orchestration
A single cognitive system simultaneously operates an international ecommerce, a SaaS platform, and multiple client projects. Each domain has its own rules, credentials and context, and the system does not mix them.
Sector experience
Twenty-five years across very different contexts
The track record includes collaborations with tourism companies with high seasonal variability, industrial multinationals with complex decision structures, e-commerce operators running dropshipping models, small niche family businesses, service corporations with thousands of employees and early-stage startups. The diversity is deliberate: good processes resemble each other regardless of sector and mistakes tend to repeat with the same structure. Out of respect for confidentiality agreements, client names do not appear on this page.
Tourism Industrial multinational Dropshipping International e-commerce Professional services Family SME Corporate Startup
Recent writing
What I am writing about
Essays that develop in detail the ideas that come up in every conversation with a client. Published on this site and written in the first person.
Autonomous agents: when artificial intelligence stops assisting and starts operating
The difference between a chatbot and an autonomous agent is the same as between a calculator and an employee. One answers questions; the other manages entire processes.
ReadWhy most artificial intelligence projects fail
Five recurring causes explaining why AI projects end up in the drawer of what could have been. None of them are technical.
ReadThe real cost of operating without external technical judgment
One of the most expensive decisions an organization can make is to operate without an external technical perspective that counterbalances the proposals of the internal team.
Read
FAQ
Frequently asked questions
How are fees structured?
Fees are set on a project or retainer basis, never hourly. After the first conversation I send a proposal with scope, timeline and fixed fees. I work with a limited number of organizations simultaneously, which allows me to maintain genuine availability for each client.
What kind of organizations are your typical clients?
Primarily mid-market companies and corporations with established operations. I also advise founders and CEOs of growth-stage companies. The necessary condition is having a direct decision-maker as interlocutor.
Do you sign non-disclosure agreements?
Always, and as a prerequisite to any exchange of sensitive information. Confidentiality is the foundation of every working relationship.
What geographies do you work in?
No geographic restriction. All engagements are conducted in a fully remote format, which allows collaboration with organizations anywhere in the world. Communication may be held in Spanish or English, at the client's preference.
Is prior technical knowledge required?
No. Work is conducted in business language. Technical implications are translated into executive decisions understandable to those who must make them.
What distinguishes this service from a traditional consultancy?
The combination of business judgment and execution capability in the same person. I do not deliver recommendations for others to execute; when an initiative requires it, I execute directly or closely supervise whoever implements it.