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Track record

Experience built from operating

The judgment I bring to clients does not come from a purely consulting career. It comes from having founded, automated and sustained real digital businesses for years, with direct responsibility over technology, product and operations.

Own ventures

Two ventures behind the judgment

Both remain active and are the clearest proof that the work rests on real operations rather than abstract theory.

SaaS

WAzion

Multi-channel business messaging SaaS. Proprietary campaign engine, automatic translation across seven languages, distributed architecture and ongoing operation with strong internal efficiency.

Open project
Cognitive infrastructure

NEXO Brain

Cognitive system designed to operate multiple businesses in parallel: persistent semantic memory, specialized agents, continuous learning and cross-environment synchronization.

Open project
Decision areas

Where I usually add the most value

Accumulated experience becomes especially useful when the problem affects margin, execution speed or decision quality.

Infrastructure and architecture

Stack redesigns, structural technical debt, observability and decisions with multi-year consequences.

Operational automation

Processes that consume too much qualified time, repetitive failures and avoidable human dependencies.

AI integration

Use cases with real return, instrumentation, model selection and production deployment without hype.

Product and business leadership

Prioritization, focus, execution rhythm and decisions that should not be taken without external judgment.

Out of respect for confidentiality agreements, named client references are not published. When the fit is real, the relevant details can be discussed privately in the initial conversation.